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Mindsets & Motivations

Mindsets & Motivations goes beyond flat demographics and generic personas to uncover the smartest insights into your customers' needs, motivations and contexts.

We’ll identify your most critical areas of focus from a customer perspective and help you turn real insights into real outcomes.

What you get

Actionable insights that help you make informed decisions and drive sustainable growth — and are useful across product, marketing and innovation. 

what you can do

Get to the why behind consumer behavior

Understand an existing or new customer segment

Align your offering with real customer needs

Timeline

6-8 weeks

MINDSETS & MOTIVATIONS HAs HELPED COMPANIES LIKE:

Working with Jack helped us understand the challenges that new SoulCycle riders face. I really valued Jack's bias for sharing insights along the way, which allowed us to incorporate insights into our work more quickly.

Tim Holley

VP of Product, SoulCycle

The Jack team helped us imagine ways to drive lifetime value of our customers, and grounded these recommendations in data-driven experiments our team could stand up within weeks. We were able to move ahead with bigger experience changes with confidence and clarity.

Neil Parikh

Founder, Casper

“Jack helped us really think differently about new ways to serve audiences and create new revenue streams. Their smart approach added major contributions to the Forbes growth story.”

Tom Davis

Chief Growth Officer & Chief Marketing Officer, Forbes

Working with Jack helped us understand the challenges that new SoulCycle riders face. I really valued Jack's bias for sharing insights along the way, which allowed us to incorporate insights into our work more quickly.

Tim Holley

VP of Product, SoulCycle

Jack was able to dig deeply into some issues we were facing and really get to the core of the problem. I was amazed at how empathetic they were in their methodology — deeply understanding the complexities of both our patients' and various providers' perspectives.

Allie Ball

Head of Design & Brand, Tia

Jack helped us really think differently about new ways to serve audiences and create new revenue streams. Their smart approach added major contributions to the Forbes growth story.

Tom Davis

Chief Growth Officer & Chief Marketing Officer, Forbes

Here’s how Mindsets & Motivations is different:

People-centric, not product-centric

Rather than over-indexing on viability and usability — will they like this feature? Will this product work? — our research is is rooted in real people and their needs.

Beyond demographics and personas

Personas are often too narrow and too generic. Demographic-led segmentation focuses on flat criteria and isolated facets. Both lack customer context and mindset — which is what we zoom in on.

Connects to action and a way forward

Great insights pave a clear path forward, leading to ideas, experiments and actionable strategy. We believe insights are the starting point, not the finish line.

We integrate business, design, insights and prototyping - Here's the mix for Mindsets & Motivations

Insights

Design

Business

Prototypes

If you're interested in Mindsets & Motivations:

Talk

to Us

Or, explore our other unique offerings:

Experience Evolution

Design for overlooked opportunities and pain points by harnessing the power of experiment-driven innovation.

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New Venture Design

Put the future in focus by taking a new venture from open opportunity to business model to in-market pilot quickly using no-code.

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Coming Soon: The Mindsets & Motivations Library

Check back soon for blogs, POVs, tools and playbooks on Mindsets & Motivations.