Mindsets & Motivations goes beyond flat demographics and generic personas to uncover the smartest insights into your customers' needs, motivations and contexts.
We’ll identify your most critical areas of focus from a customer perspective and help you turn real insights into real outcomes.
What you get
Actionable insights that help you make informed decisions and drive sustainable growth — and are useful across product, marketing and innovation.
what you can do
Get to the why behind consumer behavior
Understand an existing or new customer segment
Align your offering with real customer needs
MINDSETS & MOTIVATIONS HAs HELPED COMPANIES LIKE:
Here’s how Mindsets & Motivations is different:
People-centric, not product-centric
Rather than over-indexing on viability and usability — will they like this feature? Will this product work? — our research is is rooted in real people and their needs.
Beyond demographics and personas
Personas are often too narrow and too generic. Demographic-led segmentation focuses on flat criteria and isolated facets. Both lack customer context and mindset — which is what we zoom in on.
Connects to action and a way forward
Great insights pave a clear path forward, leading to ideas, experiments and actionable strategy. We believe insights are the starting point, not the finish line.
We integrate business, design, insights and prototyping - Here's the mix for Mindsets & Motivations
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Coming Soon: The Mindsets & Motivations Library
Check back soon for blogs, POVs, tools and playbooks on Mindsets & Motivations.
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